Company Overview
"Hatsuoki Frog Okinawa Rent-a-Car" is a properly licensed Japan rental car company operated by Hong Kong locals based in Okinawa. We provide quality Okinawa car rental service while also sharing local life in Japan and travel information about Okinawa. Our name comes from the Japanese four-character idiom "初心に帰る" (return to the original intent), meaning "never forget your roots, hold true to your beginning." Our logo blends three meaningful elements: 1. The frog in the center — "frog" in Japanese ("kaeru") is a homophone with "return" (帰る), meaning returning to one's original heart 2. The Lion Rock behind — symbolizing carrying the Hong Kong "Lion Rock Spirit" 3. The waves below — both representing Okinawa surrounded by sea on all four sides, and the "Be Water" philosophy of staying flexible
In April 2024, we were interviewed by Green Bean Media — about life as Hong Kong people living abroad, and the philosophy behind our company.
